Tools / Reply.io
Reply.io
Reply.io is a sales engagement platform that runs multichannel sequences combining cold email, automated LinkedIn actions, calls and SMS, with a B2B contact database and an AI SDR agent.
LinkedIn automationMultichannelLead enrichment General: #7 By tool type: #7 Team / agency: #7
87.4general score
coverage 83%
coverage 83%
Strengths (from facts)
- Email and LinkedIn steps in one sequence builder
- Built-in email finder with verification
- Official MCP server for AI agents
- Public API and webhooks
Limitations (from facts)
- None triggered by known facts
Score breakdown
Safety & Account Health
93.6
cov 40%
Multichannel & Data Quality
95.5
cov 100%
Pricing & Value
63.9
cov 100%
AI & Developer Readiness
100.0
cov 100%
Reputation
80.0
cov 100%
Free Tier / Trial
70.0
cov 100%
Facts
Only verified facts are shown. Unknown facts are listed explicitly in the API.
LinkedIn automation
| Profile views | YesView Profile is one of nine automatic LinkedIn step types. | Official docs | source 2026-10-15 |
| Follows | YesFollow Profile is an automatic step type. | Official docs | source 2026-10-15 |
| Post likes | YesLike Recent Posts is an automatic step type. | Official docs | source 2026-10-15 |
| Connection requests | YesConnect is an automatic step type (note up to 300 characters). | Official docs | source 2026-10-15 |
| Messages | YesMessage is an automatic step type (1st-degree connections only). Voice and AI voice messages are also supported. | Official docs | source 2026-10-15 |
| InMail | YesInMail is an automatic step type; requires a Sales Navigator subscription with InMail credits. | Official docs | source 2026-10-15 |
| Endorsements | YesEndorse Skills is an automatic step type. | Official docs | source 2026-10-15 |
| Conditional (if/else) steps | YesConnection acceptance and InMail status (Accepted/Rejected) can be used to branch a sequence; conditional sequences use Condition steps. | Official docs | source 2026-10-15 |
| Sales Navigator import | YesThe Chrome extension (Findy) reads Sales Navigator search results and saved lead lists and saves contacts into Reply. | Official docs | source 2026-10-15 |
Multichannel
| Email sequences | YesLive reply.io pricing page blocks automated fetching (403); read from Wayback snapshot dated 2026-09-29. Email automation is included in all Sales Outreach plans. | Official docs | source 2026-10-15 |
| Email + LinkedIn in one sequence | Native (one sequence)LinkedIn runs as a channel inside sequences alongside email, with shared stopping rules. | Official docs | source 2026-10-15 |
| Unified inbox | YesThe consolidated Inbox covers automatic and manual emails and LinkedIn messages from all sequences. | Official docs | source 2026-10-15 |
Prospecting & data
| Email finder | YesThe extension works out likely addresses and verifies them, labeling results Valid/Risky/Catch all/Invalid. | Official docs | source 2026-10-15 |
| Email verification | YesValidation assigns Valid/Risky/Invalid and consumes email validation credits (paid add-on, from $20/month per the pricing page). | Official docs | source 2026-10-15 |
| B2B database (contacts) | 1,000,000,000Live reply.io pricing page blocks automated fetching (403); read from Wayback snapshot dated 2026-09-29. 'Access 1+ billion global contacts' / 'live data from 1 billion B2B contacts'. | Vendor claim | source 2026-10-15 |
Safety & account health
| Randomized delays | YesDynamic limit ranges: Reply picks a random daily count from the configured range 'to look natural'. | Official docs | source 2026-10-15 |
| Daily action caps | YesPer-account daily caps per action type: dynamic range or static number, adjustable up to 100. | Official docs | source 2026-10-15 |
| Auto-withdraw pending invites | YesThe 'Revoke connection requests' setting auto-revokes requests still unaccepted after a configurable 1-180 days (default 7). | Official docs | source 2026-10-15 |
Pricing
| Public pricing | YesLive reply.io pricing page blocks automated fetching (403); read from Wayback snapshot dated 2026-09-29. | Official docs | source 2026-10-15 |
| Price unit | Per userLive reply.io pricing page blocks automated fetching (403); read from Wayback snapshot dated 2026-09-29. Plans are priced per user per month. LinkedIn automation is included at 1 account per user on Multichannel, otherwise a $69/mo per-account add-on. | Official docs | source 2026-10-15 |
| Price, 1 account (USD/mo) | $99Live reply.io pricing page blocks automated fetching (403); read from Wayback snapshot dated 2026-09-29. Cheapest plan with LinkedIn automation: Multichannel, $99/user/mo billed monthly ($89 billed annually), 1 LinkedIn account per user included. LinkedIn is 'only available with a paid subscription' (not in trial). The alternative, Email Volume 1,000 contacts at $59 plus the $69 LinkedIn add-on, costs $128. | Official docs | source 2026-10-15 |
| Price, 5 accounts (USD/mo) | $404Live reply.io pricing page blocks automated fetching (403); read from Wayback snapshot dated 2026-09-29. Cheapest monthly-billed option: Email Volume (1,000 active contacts) at $59 for 1 user, plus 5 x $69 LinkedIn add-on = $404/mo. Billed annually: $49 + 5 x $69 = $394/mo. Multichannel: 5 users x $99 = $495/mo ($445 annual). This assumes one user may hold 5 add-on LinkedIn accounts; the pricing page lists the add-on as '$69/month per account'. | Official docs | source 2026-10-15 |
| Free access | Free trialLive reply.io pricing page blocks automated fetching (403); read from Wayback snapshot dated 2026-09-29. The current pricing page and FAQ advertise a 14-day free trial. An older help article (Wayback 2025-02-07, https://web.archive.org/web/20250207174946id_/https://support.reply.io/en/articles/7943027-free-plan-in-reply) describes a forever-free plan that cannot launch sequences; its current status is not confirmed. | Official docs | source 2026-10-15 |
| Trial days | 14Live reply.io pricing page blocks automated fetching (403); read from Wayback snapshot dated 2026-09-29. | Official docs | source 2026-10-15 |
Developer & AI
| REST API | YesPublic REST API (docs.reply.io): 15,000 calls per 30 days per team member. | Official docs | source 2026-10-15 |
| OpenAPI spec | YesBundled OpenAPI spec linked under 'OpenAPI Specs' in https://docs.reply.io/llms.txt | Official docs | source 2026-10-15 |
| Webhooks | YesTwo webhook generations (legacy V2 and current V3), managed in Settings or via the API. | Official docs | source 2026-10-15 |
| MCP server | Official (remote)MCP server at agents.reply.io/mcp; authentication by bearer API key or OAuth. | Official docs | source 2026-10-15 |
| Zapier / Make | YesZapier app with triggers and actions, plus a Zapier step inside sequences. Make and n8n are also supported. | Official docs | source 2026-10-15 |
Reputation
| G2 rating | 4.6Live page returned HTTP 403 (curl and WebFetch, 2026-10-15); read from Wayback snapshot dated 2026-06-11 (visible 'X out of 5 stars' and 'N reviews' header). | Third party | source 2026-10-15 |
| G2 reviews | 1543Live page returned HTTP 403 (curl and WebFetch, 2026-10-15); read from Wayback snapshot dated 2026-06-11. | Third party | source 2026-10-15 |
| Trustpilot rating | 4.6TrustScore 4.6 ('Excellent') as of 2026-10-15; star alt text says 4.5. | Third party | source 2026-10-15 |
| Trustpilot reviews | 268As of 2026-10-15. | Third party | source 2026-10-15 |